Hopefully this post will be short and sweet.
Last thing this afternoon HimIndoors and I had a work conversation (not quite an argument but I did get a bit animated) about web content publishing, editing and all things webby that a council does.
I said this “The days of a content publisher just throwing a word document and a pdf onto the site are long gone.” We continued talking but I’ve been thinking about it ever since. Now, I don’t think it matters where the responsibility for the web sits in a council and that’s a whole other post anyway but here are just a few skills I think a council web person needs (it won’t be exhaustive but it’ll be a starter for 10 to get the debate going):
- killer writing skills (for the web, not for reports, magazines, council newspapers or anything else)
- an eye for good design (not expert knowledge of InDesign cos that’s a designer’s job)
- a passing knowledge of how coding works (I reckon it’s smoke and mirrors but it helps if you understand where a developer is coming from)
- a good knowledge of accessibility standards
- a good knowledge of usability and how to test it with real people
- a deep understanding of audiences and what they want
- a good grasp of social media, both how the public use it and how services could use it
- an interest in technology, not in a deeply geeky way but enough to see how it could be used
- a fab overview of how the skills of a developer, a designer, a film maker can come together with their own to create some synergy
- a knowledge of transactions and how to convert a page view into a transaction
- how to plot customer journeys
- how to analyse web stats
- how to analyse demographics
- how to get a campaign online, make it change behaviour and track its success
- a willingness to get involved knee-deep in channel shift
- more than a passing interest in digital inclusion
- the ability to see into the future and work out where the web and online strategies should be going
That’s a lot to ask of anyone but it’s how important I think our role should be. Now this post isn’t so short but I’d love to hear of any other skills you think we should add to the job description, other than maybe how to fly or owning an invisibility cloak 😉
On other news, MiniMe can now play the intro to Blitzkrieg Bop and she’s only had two lessons. Move over KT Tunstall, MiniMe’s on her way!
Today I have learned:
- there is no end to the talents of a council web publisher!
Slightly Spicy Stroganoff
oil for frying
500g rump steak, cubed
1 onion sliced
3 garlic cloves, chopped
2 tsp cumin
2 tsp coriander
1 tbsp garam masala
500mls beef stock
1 tbsp full grain mustard
a good couple of dollops of creme fraiche or a good glug or two of double cream
coriander leaves, chopped to serve
Method: Heat the oil in a large pan and brown the meat in batches and remove. Add the onion and garlic to the pan and fry till soft.
Add the spices and a little of the stock if it starts to stick to the pan. Fry for a few minutes then return the meat to the pan.
Pour in the stock and simmer till the liquid is reduced by half. Add the mustard and the cream and heat through.
Sprinkle with coriander leaves before serving.
Serve with Perfect Every Time Rice – this time I used half a cinnamon stick and four bruised cardamom pods. I would have served naan bread but didn’t have any so I buttered half of two tortilla wraps, added some finely chopped garlic and fresh coriander to the butter, folded the wraps over then folded them in half again, stacked them on top of each other, wrapped them in tin foil and popped them in a medium oven for 10 minutes.